Article published in Grocery Headquarters (11/30/12)
Produce with punch
Posted on Nov 30, 2012 by Elizabeth Louise Hatt.
With a new format and record attendance, the 2012 PMA Fresh Summit was one to remember.
Pineapple at its best
Chestnut Hill Farms arrived with boxes of pineapples, a chocolate fountain and lots of excitement. They left with an award for Best Island Booth. “We wanted our booth to correspond our brand image,” Steve Benchimol, general manager, sales administration told Grocery Headquarters. “It is our belief that we have to be close to our farms and integrate that into our customer experience.”
The Coral Gables, Fla.-based company’s mission was to re-enforce its position in the market as a leading pineapple grower, said Benchimol. “Pineapple is a healthy, beautiful fruit. It is our job to make it easier to be consumed and for retailers to sell.” www.chfusa.com
http://www.groceryheadquarters.com/2012/11/produce-with-punch/