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Online Shopping & Healthier Choices: Tapping into Trends for Pineapple Sales

covid-19 pineapple sales consumer shopping

How Covid-19 Has Created a Change in Consumer Shopping Habits

With the Covid-19 pandemic has come an undeniable shift in how we live our lives, and one of the facets of life most affected has been our approach to food. A 2020 Food & Health Survey found that 85% of respondents had altered their food habits in some way due to Covid-19. This included eating at home more frequently, prioritizing food safety, and finding food to be on their minds more often.

As attitudes and expectations of food shift, it’s important that retailers stay on top of new consumer trends. Fresh produce sales, including pineapple, are being impacted by preferences for healthier options, as well as a shift toward online grocery shopping. Read on to learn more about some of the most common shifts in how consumers interact with food and how you can adapt the shopper experience to continue driving sales of pineapple.

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