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2012: Week 44 at the Source (Week 46 in the Market)

Rain: Only 27.8 mm (1.1 inches) of rainfall registered this week 44 the result of low intensity drizzles and high cloud density during most of the week.

Temperature: On the other hand we experienced an important decrease in both air and soil temperatures – the average minimum temperature only reached 22.2°C (72 F) and the average weekly temperature reached 25.6°C (78 F) – two Celsius degrees lower than the prior week. Average soil temperatures registered 26.6°C (79.9 F). Relative humidity increased to 88.8 %. The solar intensity was low as we experienced mainly cloudy days.

Observations: While total precipitation during the week was not very high the overcast and cooler days brought definite challenges because it delayed essential cultivation practices and could cause certain risks to the quality of the fruit. While we feel that the situation is under control we must redouble our efforts and be vigilant in the weeks that follow as traditionally this is the time season during the year when we get rainy and cloudy days with the coolest temperatures of the year.

Posted in Latest News, This Week at the Farm

Chestnut Hill Farms Winner of the Best of Show Contest at PMA’s 2012 Fresh Summit in Anaheim, CA.

Congratulations to the 2012 Best of Show Winner!

Judged by a group of industry experts and peers, Chestnut Hill Farms earned the Best of Show-Island Booth contest of PMA’s 2012 Fresh Summit in Anaheim.

Chestnut Hill Farms created an “experience” for attendees with a unique booth design and staff that actively engaged potential visitors.

Four exhibitors were chosen by an anonymous panel of industry experts to be “best of show,” a contest designed to generate attendee excitement and encourage exhibitors to enhance the effectiveness of their exhibition experience:

  • Best of Show, island booth: Chestnut Hill Farms
  • Best of Show, in-line booth: Frieda’s Specialty Produce
  • Best New Product Launch: Misionero Vegetables
  • Best First-Time Exhibitor: Blue Diamond Growers

http://pmafreshsummitexhibitor.wordpress.com/2012/10/29/congrats-to-the-best-of-show-and-sensory-experience-contest-winners-2/

http://www.freshsummit.com/exhibit/exhibitor-resources/marketing-toolbox/finalists#finalist-stop

Moments after, the Chestnut Hill Family shows
excitement to have achieved the Best of Show 2012
at the PMAs.

Posted in Latest News

Your Weekly Pineapple Quickie – 11/09/2012

  • THINK PINEAPPLES – Survey finds 79% of respondents are looking forward to the holidays this year, with 50% saying their definition of holiday cheer is dinner with family and friends. The survey also found that Hispanics and families with children are most likely to say they will experience holiday cheer.MediaPost Communications/MarketingDaily
    http://www.mediapost.com/publications/article/185731/for-most-holiday-cheer-food-friends.html
  • Call your account manager and book your promotions now!
  • Post on the PMA Fresh Summit Exhibitor Central:
    Best of Show and Sensory Experience Contest Winners!
    We would like to congratulate the winners of the Best of Show.
    Booths were judged by a group of industry experts and peers.

Best Island Booth – Chestnut Hill Farms in Booth #810

WE ARE PROUD OF THIS ACCOMPLISHMENT!   WOW!
VISIT US NEXT YEAR IN NEW ORLEANS!

Posted in Latest News

2012: Week 43 at the Source (Week 45 in the Market)

  • Rain: Week 43  brought  total precipitation of 35 mm – close to one inch and a half but in highly variable doses –  some very  dry days followed by  a couple of days with heavy rain during the beginning and the middle of the week. The weekend was completely dry.
  • Temperature: We experienced a slight increase in both air and soil temperatures. The average minimum temperature reached 23 Celsius degrees (73.4 F) and the average weekly temperature was 27.6 Celsius degrees (81.7 F).  Average soil temperature registered 27.3 Celsius degrees (81.1 F). Relative humidity remained stable at 83.7 %.  Solar radiation varied in intensity throughout the week but was dominated by medium to high radiation days that could cause some fruit damage (sunburn and corky fruit).
  • Observations: October turned out to be within historical precipitation parameters – total precipitation for the month was 135 mm (5.3 inches). The forecast for November increased in precipitation, less solar radiation and lower air and soil temperatures which will bring on challenges in controlling internal quality as well as increased pest pressure. Agricultural practices, like soil preparation, planting and fertilization become difficult to keep on schedule. But you can bet Oscar and Luciano will be out there every day making timely decisions to prioritize farm chores.
Posted in Latest News, This Week at the Farm

2012: Week 42 at the Source (Week 44 in the Market)

  • Rain: Once again the weather has changed bringing more rain and some cloudy days. Cumulative rainfall was 49.4 mm (almost 2 inches) well distributed throughout the week.
  • Temperature: Both air and soil temperatures continued at very stable levels. The average minimum temperature was 22.3 Celsius degrees (72.2 F) and the average weekly temperature was 26.9 Celsius degrees (80.4 F).  Average soil temperature registered 27.1 Celsius degrees (80.7 F). Relative humidity also remained stable at 84 %. Solar radiation varied in intensity throughout the week but was dominated but low radiation days.
  • Observations: Of great significance to our farm staff,   while we did get almost 2 inches of rain during the week, the weekend weather took a turn for the better and allowed the traditional Carnival of Limon to take place.  These times of variable weather it is normal to see an increased pressure from two of the most important pests in our fruit (Thecla and Spodoptera).  These are the two most difficult insects to control in the cultivation of pineapple so it is possible that some small surface lesions can occur on the skin of the fruit and may be visible at destination.
Posted in Latest News, This Week at the Farm

Your Weekly Pineapple Quickie – 10/22/2012

  • October weather is unpredictable in the tropics, but not alarming
  • Drought will drive up prices of holiday food, Dinning Alliance report says (The Wall Street Journal/Real Time Economics blog) but pineapples (and pumpkins) will be plentiful!
  • Order ahead for holiday promotions – Call your sales rep now!
Posted in Latest News

2012: Week 41 at the Source (Week 43 in the Market)

  • Rain: An even drier week # 41 was reported at the source with only 9 mm (less than a 1/3 of an inch) distributed throughout the week and brought alternating sunny days with no rain and days with light afternoon showers.
  • Temperature: Both air and soil temperatures remain at stable levels. The average minimum temperature was 22.5 Celsius degrees (72.6 F) and the average weekly temperature was 26.8 Celsius degrees (80.3 F).  Average soil temperature registered 27.2 Celsius degrees (81 F). Relative humidity also remained stable at 84.5 %. Solar radiation varied in intensity throughout the week, alternating sunny days with overcast days.
  • Observations: Variability in our weather during the last few weeks, alternating dry weeks with rainy weeks, represents a major challenge for the production of good quality pineapples. And typically we do not expect our weather during this time frame to be this variable as October is usually a very dry month. Predicting the weather in the tropics is a difficult task, but it is historically probable that henceforth the weather turns dark and rainy, which represents an even greater challenge for the producer especially when trying to maintain a high standard of volume and quality.
Posted in Latest News, This Week at the Farm

2012: Week 40 at the Source (Week 42 in the Market)

  • Rain: We experienced a significant reduction in total rainfall during week 40 with 22.4 mm (less than 1 inch) well distributed over the week.
  • Temperature: Night temperatures continued stable – the minimum temperature was 22.4 Celsius degrees (72.4 F) and the average weekly temperature was 26.6 Celsius degrees (79.9 F).  Average soil temperature registered 27.3 Celsius degrees (81.1 F) and continued similar to the prior week. The relative humidity also remained pretty stable at 84.4 %. Solar radiation was intense at the beginning of the week but became tolerable during the rest of the week.
  • Observations: Seasonal dry weather returned with little rainfall and sunny days, which is more typical this season. It is historically normal to see an increase in the sugar concentration of the fruit from now through the end of the month as we expect weather conditions to remain stable.
Posted in Latest News, This Week at the Farm

Pineapple Market Growth 2007-2012

Slow Start to Pineapple Imports in 2012

Combined U.S. imports of pineapple products (fresh and frozen, canned, and juice) during the first 4 months of 2012 fell 16 percent in volume from the same period a year ago.  Imports were down for all three product categories.  On a fresh-weight basis for comparison purposes, imports of pineapple juice during this 4-month period was down 27 percent from the same period last year, fresh pineapple down 14 percent, and canned pineapple down 8 percent.  On average, fresh (including frozen) pineapples account for the largest share of total annual import volume with around 40 percent, while pineapple juice and canned pineapples make up almost equal shares of around 30 percent.

Reduced U.S. imports of fresh pineapples (includes frozen) in 2012, January through April, are impeding fresh pineapple domestic consumption as imports make up a majority of total fresh pineapple supplies in the U.S. market.  U.S. imports to date in 2012 from most leading countries supplying fresh pineapples to this market posted volume declines, including Costa Rica—the No. 1 source with over 80 percent of the annual total on average (table 6).  Cool weather and heavy rains in late 2011 hampered pineapple production in Costa Rica, causing January-April shipments to the United States to drop 14-percent below the same time last year. Despite this temporary supply disruption, industry sources indicated that with current improved weather, the pineapple crop in Costa Rica will produce ample promotable fruit this spring and summer.  Major import suppliers in Latin America also shipped reduced volumes to the United States in January-April 2012.  At the same time, imports from key suppliers in Southeast Asia—the Philippines and Thailand—were higher than a year ago.

Consecutive year-to-year increases in fresh pineapple imports over the past 16 years helped support the growing demand for fresh pineapples in the United States.  Fresh imports increased six folds during this 16-year span, reaching a record 1.8 billion pounds in 2011(fig. 6).  Production in Costa Rica recovered from a slow start in 2011 due to cold weather, sending off a total of 1.6 billion pounds to the U.S. market last year, up 3 percent from the previous year and more than making up for big import declines from most of the other major suppliers.  Total 2011 imports were up 2 percent from the previous year, providing ample supplies for domestic use.  While fluctuating each month throughout the year, U.S. pineapple retail advertised prices in 2011 averaged relatively unchanged from the 2010 average price of $3.00 each, based on AMS data.  U.S. fresh pineapple per capita use was estimated at 5.7 pounds in 2011, maintaining the record set the previous year.

(click charts to enlarge)

Table 6—U.S. Imports of fresh and frozen pineapples, by country. 2007-2012

Figure 6: Fresh Pineapples - U.S. imports and consumption

Should overall imports return to near or above year-ago levels through the remainder of 2012, current domestic demand levels should be sufficiently met, likely leading to reasonable prices to consumers and an increase in domestic fresh pineapple per capita use.  For this year through June, U.S. pineapple retail advertised prices have averaged about 1 percent lower than the same period a year ago.

Lower U.S. imports of canned pineapples during the first 4 months of 2012 reflect reduced volumes from top supplying countries, except for Vietnam which registered more than a three-fold increase to date from the same time last year (table 7).  The magnitude of declines from major suppliers, Thailand, the Philippines, Indonesia, and Malaysia, ranged from 1 percent to 10 percent, and was much more pronounced from China, down 51 percent.  At the same time, juice imports from top Southeast Asian suppliers—the Philippines, Thailand, and Indonesia—were down by as much as 34 percent to 50 percent, outweighing at least a doubling in imports from Costa Rica and Kenya and a very steep rise from Brazil (table 8).

Like in the fresh market, imports mostly supply the demand for these products in the United States.  Canned pineapple imports trended slightly up over the last 16 years while pineapple juice imports remained mostly flat, a reflection of domestic demand.  Rapid growth in the fresh market is reflected in fresh pineapple imports surpassing those for canned during the past 6 years and those for juice since 2004. Together, pineapples in canned and juice form account for most pineapples available in the United States, on a per capita fresh-weight basis, but Americans are now eating more pineapples in fresh form than in canned and juice separately—a reverse of the situation prior to 6 years ago.

 

Works Cited

Perez , Agnes, and Kristy Plattner . “Fruit and Tree Nuts Outlook.” USDA United States Department of Agriculture. N.p., n.d. Web. 22 Oct. 2012. <www.ers.usda.gov/media/826893/fts352.pdf>.

Posted in Featured, Latest News

2012: Week 39 at the Source (Week 41 in the Market)

  • Rain: Cumulative rainfall reached 49.4 mm (almost 2 inches) concentrated during one day which brought very heavy downpours.
  • Temperature: Both air and soil temperatures decreased in relation to prior week. The average minimum temperature was 22.5 Celsius degrees (72.5 F) and the average weekly temperature was 27.2 Celsius degrees (80.9 F).  Average soil temperature registered 27.4 Celsius degrees (81.4 F). Relative humidity increased to 84.1 %. Solar radiation continued very intense at the beginning of the week but dropped towards the end of the week.
  • Observations: This variability in weather from week to week   is common in our tropics although we expect a drier climate during the months of   September and October.
Posted in Latest News, This Week at the Farm