Only nine percent of Americans can accurately estimate the number of calories they should consume in a day for a person of their age, height, weight, and physical activity. Additionally, almost half of Americans are unable to provide an estimate of how many calories they burn in a day (60 percent offer inaccurate estimates). Furthermore, the majority of Americans do not keep track of calories consumed or burned, citing numerous barriers, including extreme difficulty and a lack of interest, knowledge, and focus.
Americans are More Receptive to Positive Food Messages: Despite the popularity of some “food rules” which suggest certain foods to avoid, Americans more and more say they would rather hear what to eat (63 percent) instead of what not to eat. The interest in positive messaging rose seven percent since 2009 when the Survey last polled Americans on this sentiment.
Source: International Food Information Council Foundation 2011 Food & Health Survey
So in attempt to kill two birds with one stone (figuratively of course!) here’s a “novel” idea: Reduce Calories by Eating More Fruits & Veggies!
And and if you’re really feeling it, you can even take the pledge here!